Public Relations

We ensure that our PR deliverables across digital and conventional channels are highly strategic, cost-effective and impactful.

Our PR activities are deployed in two key segments; Generic PR Deliverable and Strategic PR Deliverables:

Generic PR Deliverables

The generic PR deliverables are the usual PR activities such as Publicity and Media Relations, Public Perception Management, Image Creation and Molding, Strategic Image Projection, Media Monitoring and News Letters production etc.

generic pr
strategic pr

Strategic PR Deliverables

Our strategic PR deliverables are very unique and unconventional. They include the following:

Industry Icon PR
Making Client a Renowned Face and Voice of his Industry/Sector. We have tools to ensure that client become a renowned Face and Voice, a thought leader who is sought after for his or her views by the media and members of the public.
Intellectual PR
Certain target audiences are impacted through intellectual media deployment. We leverage this to project our client as knowing its onions. Through interviews, speaking opportunities, seminars, media and stakeholders interactive sessions, the intellectual capacity of our client is brought to afore amongst the target audiences. This tool strategically boosts the credibility and enhance the public image of our client.
Third Party Endorsement and Testimonial
We facilitate third party endorsement by client’s prominent customers and stakeholders through guided interview, feature stories, letters to the editor etc. This will create a high level of credibility for client and boost patronage.
Syndicated Media Support
We constitute a media Think Tank comprising top journalists from leading news media for the control of negative publicity capable of denting our client’s image. This forges a strong rapport between our client and the media. It also create a favorable media disposition and a responsive media presence for client when the need arises, especially in crisis situation.
Crisis Management
Through the constitution of a media think-tank and the fledging media relationship that has been built over time, we have perfected the art of crisis management through the media. We will ensure full control, lobby and facilitation of the media to suit client’s objectives.
Issue Creation
This is an intellectual strategy to subtly put our clients in the news, thereby increasing their public awareness. Moreso, this tool could also be used to distract the public from a negative publicity. Same is effectively deployed to the full benefit our client.