Brand Management
We ensure premium management of our clients’ brands to continuously increase their brand value. This we begin by carrying out a comprehensive brand audit to ensure a 360 degree brand management process for your organization, goods and services.
Tea and Laptop
To ensure high impact and result-oriented brand management, the following critical areas are taken into consideration among others:
Internal Brand Standardization
  • Designs and application on liveries and brand collaterals
  • Positioning Statement
  • Brand Manual
  • Brand DNA
  • Brand Acculturation
  • Mission and Vision Statements
  • Core values
  • Brand Colour[s]
  • Logo
  • Tagline
External Brand Projection
  • Target Audience Analysis [Demographics, Psychographics]
  • Competitive Environment
  • Messaging & Copywriting
  • Production
  • Product-Media-Target Audience Relationship Intelligence (PMT-RI)
  • Media Selection [Below – the-Line, Through-the –Line [experiential] and Above The-Line]
  • Deployment
  • Monitoring and Evaluation